How a popular online deals site recovered 6.4x more abandoned checkouts with P2P SMS

This major online deals site offers online shoppers daily discounts on a variety of products across dozens of categories.

Challenge

Seeing success, but looking to expand outside of their existing application-to-person (A2P) only subscriber list.

The online deals site was seeing success with its SMS marketing through the Voyage platform. They grew their SMS list to nearly 150,000 subscribers in less than a year and engaged with them regularly.

But they wanted additional tactics to engage and convert potential customers via SMS outside of their existing application-to-person (A2P) only subscriber list.

Solution

Person-to-person (P2P) SMS powered by live agents (aka brand ambassadors).

Enter LiveRecover by Voyage. Voyage functions as an application-to-person (A2P) platform. A2P covers any form of message traffic in which a person is receiving messages from an application rather than another individual. While LiveRecover by Voyage is a unique person-to-person (P2P) tool that utilizes a team of highly-trained live agents (aka brand ambassadors) to message every customer who provides their mobile phone number in the phone field at checkout.

The majority of SMS compliance regulations are similar across A2P and P2P messaging, but the TCPA does not expressly require written consent for person-to-person SMS. Compliance is our top priority at Voyage — so you can send confidently.

Deploying LiveRecover by Voyage alongside the Voyage platform would allow the online deals site to incrementally expand their reach and engagement via SMS.

Results

6.4x more abandoned checkouts recovered — representing over $289,000 in revenue.

Coupled with the Voyage platform, LiveRecover by Voyage proved to be incredibly valuable to the online deals site. Over the course of six months, the online deals site saw 42,000 text messages sent via LiveRecover by Voyage.

Only 11% of these were to existing subscribers on Voyage — meaning that 89% of these communications were incremental.

In addition to the $100,000 captured by Voyage via browse abandon automations, the messages sent through LiveRecover by Voyage lead to 1,800 recovered checkouts (a 6.4x increase) that translated into over $289,000 in revenue.

Want to start recovering your abandoned checkouts? Get started with LiveRecover by Voyage today.