eCommerce Live: Matt Mullenax and Aaron Nosbisch talk Tik-Tok Shops
Join us as Matt, CEO and co-founder of Huron, shares his transition from investment banking to crafting a renowned men's skincare brand. Delve into the challenges of launching a D2C venture and the pivotal role of platforms like Meta and Amazon. Explore the rise of TikTok shops and the strategic nuances of entering the retail realm. In a dynamic dialogue with Aaron Nosbisch, CEO of BREZ, they unveil the essence of brand building, navigating advertising obstacles in unconventional sectors, and the profound optimism for e-commerce's future. Tune in for insights on channel optimization, strategic partnerships, and the transformative power of passion in fostering enduring consumer connections. 🚀
May 14, 2024
in
E-commerce