Two-way texting offers brands an engaging way to communicate with customers, giving them the customized experiences they crave.

In the Wild West of e-commerce, optimizing your conversion funnel will get you the most out of your online store. The 4 conversion stages are your first step.

As mobile marketing grows in popularity, businesses need to have engaging text message templates for e-commerce as part of their mobile marketing strategy.

Keeping existing customers is an ongoing business goal for all companies. These top 7 customer retention tips will help do just that while building brand loyalty.

Most online shoppers abandon their carts before finalizing their purchase. Convert that interest into sales. Here’s what you need to know about cart abandonment.