How do you get customers on your SMS opt-in list so you can kick off that text-based conversation? We’re going to look at some creative ways you can do just that.

Let’s take a closer look into the what, why, and how of text message marketing so you can determine the role this strategy should play in your wider marketing campaigns.

When it comes to email marketing vs. text message marketing: What’s the difference, and which is more effective in the realm of eCommerce?